My mission is to create intelligent, innovative and integrated marketing and branding campaigns.

I've helped corporations, small businesses and non-profits in a variety of industries with start-to-finish B2B and B2C sales and brand campaigns. From research and strategy to implementation and post-campaign analytics, I believe in being hands-on and all-in.

LezaKaplan I have always loved a good mystery. As a kid, I was more likely to be reading Stephen King than Judy Blume. I love the detective work that goes into discovering how a story will end. It's why I love marketing, and more specifically, data analysis.

Each business goal leads to a new mystery - what kind of campaign will it take to meet our KPIs? Who's the main audience that we should be focusing on to meet that goal? Where can we find them? I believe whole-heartedly that if (or when) Murder, She Wrote is rebooted, the new Jessica Fletcher would be a retired marketing executive!

I love combing through data finding the best way for a business to not just reach its audience, but to speak to them. My specialty is matching the needs of a company with the needs of its customers.

In addition to data analytics, I specialize in brand development, omni-channel marketing, campaign development, marketing operations, and post-campaign measurement.

If you're looking for a marketing professional who can dig into the details of a campaign while never losing sight of the big picture, feel free to send me a message or email. I'd love to chat about new opportunities (or other TV reboot ideas)!

Specialties:

Brand Management
Brand Development
Direct Marketing
Media Planning
Media Production
B2B
B2C
Traditional Marketing
Media Buying
Social Media Marketing
Digital Marketing
Stakeholder Relations
Project Management
Process Management
Nonprofit Fundraising

Skills:

Microsoft Office
iMovie
Adobe Creative Cloud
SQL
Microsoft Excel
Google AdWords
Tableau
HTML
Constant Contact
Active Campaign
Wrike

Northland Communications

Marketing Strategist
09/2018 - 03/2020

Researched and planned product launches which led to 15% subscriber growth
Maintained department invoices and a combined budget of over $1.5M as well as vetted and managed program and collateral requests from 19 regional offices
Traveled to retail locations to ensure that all employee uniforms and retail collateral met brand standards
Worked with business services account executives to develop sales collateral
Managed the creation and placement of bill inserts and made sure they met FCC requirements

Marketing Associate
12/2016 - 09/2018

Planned, managed, produced and ensured compliance for all traditional media buys, trade agreements and sponsorships
Managed and created email campaigns, including weekly sales emails and a new subscriber email series, with averaged open rates of 41% and click through rates of 7%
Directed relationships and projects with media sales reps, programmers, agencies and universities
Managed b-roll video shoot at a regional office and storyboarded and wrote copy for 15 TV commercials using b-roll video

Pharmacy Investigators & Consultants

Brand Manager
10/2015 - 10/2016

Consulted with CEO to create a new corporate identity and brand strategy and launched a new brand campaign
Incorporated brand into multiple assets including web page, presentations, product videos, logo development for two patented software programs (COPsTM, CARsTM) and development and execution of sales collateral
Created and edited a series of videos, explaining the work and benefits of PIC

B'nai B'rith Housing

Development & Events Coordinator
03/2014 - 10/2015

Spread awareness of organization and managed relations with a variety of audiences
Created communications plan based on current strategy
Managed all aspects of Annual Dinner for 300 guests which resulted a record high amount of money raised

Education

Emerson College

Masters, Integrated Marketing Communications

Graduated: 2015

Boston University

Bachelors, Hospitality Administration

Graduated: 2011

Certifications and Courses

Project Management Institute

Certified Associate of Project Management

Issued: May 2020

Digital Marketing Institute

Certified Digital Marketing Professional

Issued: August 2020

General Assembly

Data Analytics Course

Completed: August 2020

Volunteer Work

Seattle Aquarium

Interpretation Volunteer

March 2020 - Present